Our Mission
Bravest ATL is a grassroots baseball fan club evolving into a 501(c)(3) nonprofit with a mission to apply strategic pressure for a rebrand of Atlanta’s MLB team. We bring together organizations and fans who love the game and team to imagine a future that honors team traditions while championing all forms of bravery and the longstanding spirit of respect in Atlanta. We recommend The Bravest as one solution that preserves pride and courage by celebrating firefighters and first responders, but we welcome any identity that ends harmful stereotypes and unites fans. Through sales of Bravest merchandise and community donations, we support firefighters, first responders, and Native-led organizations.
Our Vision
We envision Atlanta leading by example, proving that respect and embracing positive change can go hand in hand to strengthen our community and the national pastime. Our vision includes a team name and brand that celebrates bravery, free from stereotypes and the appropriation of any culture – one that unites fans in pride for Atlanta. We see a future where baseball in our community reflects respect and the courage to evolve. Together, we can build a legacy every Atlantan can share with the next generation with pride.
Our Values
Unite Fans and Allies
We build coalitions across fans, first responders, civic leaders, and partner organizations. Our strength comes from bringing people together around a shared love for baseball and Atlanta.
Champion Respect
We reject harmful stereotypes and embrace Atlanta’s creativity and evolution. Every fan deserves pride in the team’s identity, and we listen to Indigenous voices as part of shaping a future that moves beyond Native imagery.
Evolve with Courage
We honor tradition while recognizing when it’s time to grow. True bravery means having the courage to evolve, face discomfort, and do the right thing even when it’s difficult. This applies not only to our advocacy but to Bravest ATL as an organization.
Lead with Integrity
We hold ourselves accountable for modeling the respect we ask for in others. By standing firm in our convictions and collaborating openly, we strive to set an example for Atlanta and beyond.
Give Back, Build Together
We put our values into practice by investing proceeds from merchandise sales and donations toward firefighters, first responders, and Native-led organizations. Our advocacy is matched by direct impact in the community.
Co-Founders, Marty and Chris Buccafusco at Game 4 of the 2021 World Series.