About us

Bravest ATL was founded by brothers Marty and Chris Buccafusco, two lifelong fans who grew up in Augusta, Georgia loving Atlanta’s baseball team, but not its name. This idea grew out of a conversation with Paul Lukas, of Uni Watch, about how to reinterpret the team’s existing imagery to represent a less divisive concept and carry it into the future. Chris and Marty are joined by Dr. Natalie Welch, an enrolled member of the Eastern Band of Cherokee Indians and an expert on Native American athletes and Cherokee stickball. Natalie holds a doctorate and a bachelor’s degree in Sport Management from the University of Tennessee, as well as an MBA and a Master’s in Sport Business Management from the University of Central Florida.